THE SPECTACLES
As a rule, great Creatives pitch big, attention-getting, press-worthy activations for every brief. Every once in a while, one makes it.
PDQ Launches the PDQ Tender Vendor At Raymond James stadium in TAMPA
PDQ opened a location in the Bucs’ stadium. As a vendor, they were allowed to sell in the stands, too. But that didn’t fit their promise of fresh, just-made chicken. So we brought them a solution.
Instead, a vendor walks the stands (the ones close to the in-stadium kitchen) selling fresh tenders. But when someone orders, rather than pulling tenders out of the insulated chest, he pulls out a walkie-talkie. Tenders are instantly battered, cooked, and rushed to the waiting fan by a runner. 5 minutes, tops.
Scientists estimate there are currently over 15 trillion pieces of plastic in our oceans. To put that into perspective, there are only 3-4 trillion fish.
With trash as the ocean’s largest specimen, we wondered why no major aquarium had dedicated a large exhibit to the waste itself.
We introduced a 6-month exhibit that would take over a major exhibition tank at the Clearwater Marine Aquarium—a premiere educational institution visited by Florida visitors year-round. We even worked up a massive event plan to reveal this plastic trash as a newly-named species in the oceans.
A PRESS-worthy exhibit for an aquarium doing good for the world.
For a small brewery in Kansas, this idea was big enough to get them into the hands of every bar trivia player in the US.
Introducing the World’s Smartest Beer. While brewing their new Belgian Tripel, the brewmaster at Wichita Brewing actually took time to read trivia facts into the brew tank. Trivia enthusiasts could even go online and submit their own trivia questions to be added to the list.
The result? A beer with a bigger head——and bigger attention in the Kansas brew scene.
A brewery in Kansas PRESENTS the world’s first trivia beer.
MillenNium Releases a floating disc—and A UNIQUE DISC GOLF COURSE TO GO WITH IT.
Millennium was the first disc golf manufacturer to offer a disc that floated on water. That way it was easy to grab when a player landed in a water hazard. But what if the entire course was a water hazard?
We took this opportunity to develop a course unlike any other: mounting a disc golf basket to a pontoon boat which could move to 18 different GPS coordinates among the mangroves around Tampa Bay.
Players could then paddleboard to each starting coordinate, and tee off. When they (obviously) landed in the water, they’d simply paddle over to their disc for their next throw.
