Cryobank shows its stuff.

California Cryobank prides themselves on a rigorous selection process to ensure quality samples for their customers.

This print ad targets couples or individuals looking for a sperm bank. The ad seems to speak to potential donors. This shows the target market California Cryobank only has the best samples to offer through use of an over-the-shoulder message.

Strategic media placement offers the opportunity for prime donors to also react to the message and look into becoming a donor.