Band Aid Liquid Bandages
A great idea that sticks in the consumers' minds.
An inspiring message drawing a parallel between a child's ability to move and play freely and without consequence, and the form fitting bandage that keeps them that way.
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Thank them for being free spirits. For not being ashamed to be themselves. For doing what no one else is doing, instead of what everyone else is doing. And for proving their individuality every day.
Thank them for being free from fear. For knowing scrapes heal, but regret lasts forever. For taking giant risks. And for only being afraid of the really scary things — like time-out.
Thank them for being free from responsibilities. For never having to answer to The Man — only to The Mom. For choosing the strawberry ice cream over the strawberries every time. And for understanding their own plans are much more important than anyone else’s.
Thank them for being free from schedules. For roaming around the neighborhood on their bikes, looking for adventure. For searching for the truth. And for making up their own.
Sure, sometimes we have to make sure they’re learning and growing. But they’ll have the rest of their lives for rules and responsibilities to rein them in. This is their time. Their chance to be free. To say whatever they want. To cry when they hurt. And to exercise, not as a chore, but as recess.
They are fierce. They are frisky. They are free. And we intend to keep them that way. Tough scrapes are part of life. But life shouldn’t have to stop for them. A Band-Aid is a quick fix to cover up a cut on a leg, but what about those nicks on their hands? Feet? Knees? They need a bandage as tough and flexible as they are. And a Single-Step Liquid Bandage is just right. It’s free moving. It fits in wherever it’s needed. And most importantly, it keeps your kids free to keep going.
Your kids will make mistakes. Fall down. Get hurt. But remember to thank them. Their spirits are still so free.
And with a little help from Band-Aid, their bodies will be too.
An inspiring message drawing a parallel between a child's ability to move and play freely and without consequence, and the form fitting bandage that keeps them that way.
PRINT COPY
Thank them for being free spirits. For not being ashamed to be themselves. For doing what no one else is doing, instead of what everyone else is doing. And for proving their individuality every day.
Thank them for being free from fear. For knowing scrapes heal, but regret lasts forever. For taking giant risks. And for only being afraid of the really scary things — like time-out.
Thank them for being free from responsibilities. For never having to answer to The Man — only to The Mom. For choosing the strawberry ice cream over the strawberries every time. And for understanding their own plans are much more important than anyone else’s.
Thank them for being free from schedules. For roaming around the neighborhood on their bikes, looking for adventure. For searching for the truth. And for making up their own.
Sure, sometimes we have to make sure they’re learning and growing. But they’ll have the rest of their lives for rules and responsibilities to rein them in. This is their time. Their chance to be free. To say whatever they want. To cry when they hurt. And to exercise, not as a chore, but as recess.
They are fierce. They are frisky. They are free. And we intend to keep them that way. Tough scrapes are part of life. But life shouldn’t have to stop for them. A Band-Aid is a quick fix to cover up a cut on a leg, but what about those nicks on their hands? Feet? Knees? They need a bandage as tough and flexible as they are. And a Single-Step Liquid Bandage is just right. It’s free moving. It fits in wherever it’s needed. And most importantly, it keeps your kids free to keep going.
Your kids will make mistakes. Fall down. Get hurt. But remember to thank them. Their spirits are still so free.
And with a little help from Band-Aid, their bodies will be too.