http://www.burtonrunyan.com burtonrunyan Wed, 09 May 2012 22:30:22 +0000 http://www.burtonrunyan.com en http://www.burtonrunyan.com/California-Cryobank http://www.burtonrunyan.com/following/burtonrunyan.com/California-Cryobank Wed, 09 May 2012 22:30:22 +0000 burtonrunyan 334588 Cryobank shows its stuff. California Cryobank prides themselves on a rigorous selection process to ensure quality samples for their customers. This print ad targets couples or individuals looking for a sperm bank. The ad seems to speak to potential donors. This shows the target market California Cryobank only has the best samples to offer through use of an over-the-shoulder message. Strategic media placement offers the opportunity for prime donors to also react to the message and look into becoming a donor. <img src="http://payload.cargocollective.com/1/0/27702/334588/brunya20_Cryobank.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/27702/334588/brunya20_Cryobank_o.jpg" data-mid="2204847" border="0" align="left"/> http://www.burtonrunyan.com/Hillshire-Farm http://www.burtonrunyan.com/following/burtonrunyan.com/Hillshire-Farm Wed, 09 May 2012 22:30:18 +0000 burtonrunyan 488339 Farming for great ideas. Hillshire Farm is a great American brand, but their salami faces competition. How can a brand with such an American image claim to have great Italian salami? By showing everyone how Americans do Italian. Hillshire Farm Viral Spot from Burton Runyan on Vimeo. <img src="http://payload.cargocollective.com/1/0/27702/488339/HF-PRINT1-web.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/27702/488339/HF-PRINT1-web_o.jpg" data-mid="2491648" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27702/488339/HF-PRINT2-web.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/27702/488339/HF-PRINT2-web_o.jpg" data-mid="2491649" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27702/488339/HF-TWITTER-web_640.jpg" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/27702/488339/HF-TWITTER-web_o.jpg" data-mid="2491742" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27702/488339/HF-FARMVILLE-web_640.jpg" width="640" height="498" width_o="771" height_o="601" src_o="http://payload.cargocollective.com/1/0/27702/488339/HF-FARMVILLE-web_o.jpg" data-mid="2491744" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27702/488339/HF-HAYBALES2-web_640.jpg" width="640" height="448" width_o="720" height_o="504" src_o="http://payload.cargocollective.com/1/0/27702/488339/HF-HAYBALES2-web_o.jpg" data-mid="2491808" border="0" align="left"/> http://www.burtonrunyan.com/Tampax http://www.burtonrunyan.com/following/burtonrunyan.com/Tampax Wed, 09 May 2012 22:30:16 +0000 burtonrunyan 579562 Writing for women. To challenge myself to write for a target market I knew less about, I developed a three print campaign for Tampax. <img src="http://payload.cargocollective.com/1/0/27702/579562/brunya20_TampaxCampaign-2.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/27702/579562/brunya20_TampaxCampaign-2_o.jpg" data-mid="2666676" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27702/579562/brunya20_TampaxCampaign-1.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/27702/579562/brunya20_TampaxCampaign-1_o.jpg" data-mid="2666675" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27702/579562/brunya20_TampaxCampaign-3.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/27702/579562/brunya20_TampaxCampaign-3_o.jpg" data-mid="2666677" border="0" align="left"/> http://www.burtonrunyan.com/Logos-2011 http://www.burtonrunyan.com/following/burtonrunyan.com/Logos-2011 Fri, 27 Apr 2012 18:27:07 +0000 burtonrunyan 2597982 <img src="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_2_640.jpg" width="640" height="512" width_o="2000" height_o="1600" src_o="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_2_o.jpg" data-mid="13134211" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_3_640.jpg" width="640" height="512" width_o="2000" height_o="1600" src_o="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_3_o.jpg" data-mid="13134212" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_4_640.jpg" width="640" height="512" width_o="2000" height_o="1600" src_o="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_4_o.jpg" data-mid="13134213" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_5_640.jpg" width="640" height="512" width_o="2000" height_o="1600" src_o="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_5_o.jpg" data-mid="13134214" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_6_640.jpg" width="640" height="512" width_o="2000" height_o="1600" src_o="http://payload14.cargocollective.com/1/0/27702/2597982/Logos20112_Page_6_o.jpg" data-mid="13134218" border="0" align="left"/> http://www.burtonrunyan.com/Youth-Managed-Cafe http://www.burtonrunyan.com/following/burtonrunyan.com/Youth-Managed-Cafe Thu, 19 Apr 2012 18:36:38 +0000 burtonrunyan 3238893 Youth Managed Café manages their brand. The Youth Managed Café is a non-profit organization dedicated to providing a creative environment for youth to express themselves through the arts. Young people love having their voices heard. The new identity must speak to this. The strong imagery of a crossed microphone and paintbrush allude to the cafe programs, and combined with the strong call to action, the youth will feel empowered through a tight and encouraging peer group – a youth alliance of sorts. <img src="http://payload46.cargocollective.com/1/0/27702/3238893/YouthCafeLogoPresentation-3_640.jpg" width="640" height="512" width_o="1250" height_o="1000" src_o="http://payload46.cargocollective.com/1/0/27702/3238893/YouthCafeLogoPresentation-3_o.jpg" data-mid="16590493" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/0/27702/3238893/YouthCafeLogoPresentation-4_640.jpg" width="640" height="512" width_o="1250" height_o="1000" src_o="http://payload46.cargocollective.com/1/0/27702/3238893/YouthCafeLogoPresentation-4_o.jpg" data-mid="16590496" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/0/27702/3238893/YouthCafeLogoPresentation-5_640.jpg" width="640" height="512" width_o="1250" height_o="1000" src_o="http://payload46.cargocollective.com/1/0/27702/3238893/YouthCafeLogoPresentation-5_o.jpg" data-mid="16590514" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/0/27702/3238893/YouthCafeLogoPresentation-6_640.jpg" width="640" height="512" width_o="1250" height_o="1000" src_o="http://payload46.cargocollective.com/1/0/27702/3238893/YouthCafeLogoPresentation-6_o.jpg" data-mid="16590517" border="0" align="left"/> http://www.burtonrunyan.com/Bojangles http://www.burtonrunyan.com/following/burtonrunyan.com/Bojangles Sun, 18 Mar 2012 17:50:33 +0000 burtonrunyan 3028351 Bojangles' makes some noise for their brand. Tailgating is a huge market for Bojangles' – a company always looking for awesome ways to bring their customers together for something big. And tailgaters love to get loud. Introducing the Mega-Cup. 10 more ounces and 10 more decibels. After customers finish their drink, they can unscrew the bottom and make some noise for their favorite team. Then they simply screw the bottom back on and head to Bojangles' for free refills during the first month of football season. <img src="http://payload36.cargocollective.com/1/0/27702/3028351/BOJ_TG_MC_Page_1_640.jpg" width="640" height="414" width_o="2048" height_o="1325" src_o="http://payload36.cargocollective.com/1/0/27702/3028351/BOJ_TG_MC_Page_1_o.jpg" data-mid="15441366" border="0" align="left"/> http://www.burtonrunyan.com/Greenwood-Area-Studio-Potters http://www.burtonrunyan.com/following/burtonrunyan.com/Greenwood-Area-Studio-Potters Fri, 27 Jan 2012 17:31:29 +0000 burtonrunyan 2689328 Shaping clay. Shaping communities. GASP is a collection of potters from upstate South Carolina. They needed an identity to represent the work they do both in clay, and in the community. A logo and tagline was developed to play to this unique feature of their guild. <img src="http://payload19.cargocollective.com/1/0/27702/2689328/GASPLogoColor_640.jpg" width="640" height="450" width_o="1688" height_o="1188" src_o="http://payload19.cargocollective.com/1/0/27702/2689328/GASPLogoColor_o.jpg" data-mid="13631150" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2689328/GASPLogo_640.jpg" width="640" height="756" width_o="1336" height_o="1580" src_o="http://payload19.cargocollective.com/1/0/27702/2689328/GASPLogo_o.jpg" data-mid="13631145" border="0" align="left"/> Heritage Trail Pottery Tour and Sale GASP teamed up with another group of potters for a weekend-long pottery tour along the historic Heritage Trail through upstate South Carolina. A flexible logo for the tour was designed, along with a specific 2012 identity. <img src="http://payload19.cargocollective.com/1/0/27702/2689328/HeritageTrailLogos_WEB_640.jpg" width="640" height="966" width_o="993" height_o="1500" src_o="http://payload19.cargocollective.com/1/0/27702/2689328/HeritageTrailLogos_WEB_o.jpg" data-mid="15446251" border="0" align="left"/> Partners in Clay Documentary Footage The following is an exploratory video for Partners in Clay, a subset of GASP. The main goals were to explore the focal length and CMOS sensor of a new consumer-grade Canon camera (to help clients maintain a clean look on a budget), and to explore clayworks for a possible short documentary on pottery-making throughout South Carolina. Partners in Clay (exploratory video) from Burton Runyan on Vimeo. http://www.burtonrunyan.com/Hobby-Garden http://www.burtonrunyan.com/following/burtonrunyan.com/Hobby-Garden Fri, 27 Jan 2012 16:13:56 +0000 burtonrunyan 2688856 Hobby & Garden builds customer loyalty. Hobby & Garden was a local brand, struggling against big players like Lowes, Hobby Lobby, and Michael's. Unable to beat these big box stores on price, they had to streamline their services and show the public that they've been around the area the longest, and have a staff that has been there, done that, and is on their side. <img src="http://payload19.cargocollective.com/1/0/27702/2688856/1-Overview_640.jpg" width="640" height="512" width_o="1750" height_o="1400" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/1-Overview_o.jpg" data-mid="13628819" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/2-BusinessCards_640.jpg" width="640" height="512" width_o="1750" height_o="1400" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/2-BusinessCards_o.jpg" data-mid="13628826" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/3-Letterheads_640.jpg" width="640" height="512" width_o="1750" height_o="1400" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/3-Letterheads_o.jpg" data-mid="13628839" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/4-GiftCertificate_640.jpg" width="640" height="512" width_o="1750" height_o="1400" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/4-GiftCertificate_o.jpg" data-mid="13628857" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/5-BrandGuide_640.jpg" width="640" height="512" width_o="1750" height_o="1400" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/5-BrandGuide_o.jpg" data-mid="13628862" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/6-Buckets_640.jpg" width="640" height="512" width_o="1750" height_o="1400" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/6-Buckets_o.jpg" data-mid="13628873" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/7-Wood_640.jpg" width="640" height="512" width_o="1750" height_o="1400" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/7-Wood_o.jpg" data-mid="13628894" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/Logo_640.jpg" width="640" height="819" width_o="1001" height_o="1281" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/Logo_o.jpg" data-mid="13628792" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/LogoVariants_640.jpg" width="640" height="800" width_o="1400" height_o="1750" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/LogoVariants_o.jpg" data-mid="13628803" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/Website_640.jpg" width="640" height="498" width_o="1461" height_o="1138" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/Website_o.jpg" data-mid="13628920" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/0/27702/2688856/Apparel_640.jpg" width="640" height="707" width_o="1318" height_o="1458" src_o="http://payload19.cargocollective.com/1/0/27702/2688856/Apparel_o.jpg" data-mid="13628904" border="0" align="left"/> http://www.burtonrunyan.com/Mint-Museum http://www.burtonrunyan.com/following/burtonrunyan.com/Mint-Museum Mon, 05 Dec 2011 17:15:49 +0000 burtonrunyan 2410323 <img src="http://payload5.cargocollective.com/1/0/27702/2410323/BeardenBand.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload5.cargocollective.com/1/0/27702/2410323/BeardenBand_o.jpg" data-mid="12135196" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/0/27702/2410323/BeardenTrain.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload5.cargocollective.com/1/0/27702/2410323/BeardenTrain_o.jpg" data-mid="12135198" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/0/27702/2410323/Beardon Band Epicenter CloseupSM_640.png" width="640" height="426" width_o="670" height_o="447" src_o="http://payload5.cargocollective.com/1/0/27702/2410323/Beardon Band Epicenter CloseupSM_o.png" data-mid="15091957" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/0/27702/2410323/Beardon Band EpicenterSM_640.png" width="640" height="426" width_o="670" height_o="447" src_o="http://payload5.cargocollective.com/1/0/27702/2410323/Beardon Band EpicenterSM_o.png" data-mid="15091967" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/0/27702/2410323/GoldAddyWEB.jpg" width="216" height="238" width_o="216" height_o="238" src_o="http://payload5.cargocollective.com/1/0/27702/2410323/GoldAddyWEB_o.jpg" data-mid="15092116" border="0" align="left"/> Gold Local Addy - Charlotte - Outdoor Single Creative Director: John Boone Creative Director: David Oakley Art Director: James Hoke Art Director: Joshua Bradford Copywriter: Burton Runyan <img src="http://payload5.cargocollective.com/1/0/27702/2410323/NYT20Article_720_640.jpeg" width="640" height="598" width_o="720" height_o="673" src_o="http://payload5.cargocollective.com/1/0/27702/2410323/NYT20Article_720_o.jpeg" data-mid="15437452" border="0" align="left"/> http://www.burtonrunyan.com/BlastingImpressions http://www.burtonrunyan.com/following/burtonrunyan.com/BlastingImpressions Tue, 16 Aug 2011 17:56:17 +0000 burtonrunyan 1870344 <img src="http://payload.cargocollective.com/1/0/27702/1870344/BlastingImpressionsWEB_640.jpg" width="640" height="959" width_o="864" height_o="1296" src_o="http://payload.cargocollective.com/1/0/27702/1870344/BlastingImpressionsWEB_o.jpg" data-mid="9252148" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27702/1870344/BlastingImpressionsCompilation_640.jpg" width="640" height="681" width_o="1050" height_o="1118" src_o="http://payload.cargocollective.com/1/0/27702/1870344/BlastingImpressionsCompilation_o.jpg" data-mid="15442422" border="0" align="left"/>