FRENCH LICK
There’s a forgettable high-energy monotony in too many tourism campaigns today. But a visit to French Lick isn’t about cramming in every possible experience. It’s about appreciating the ones you choose for your trip.
Long shadows, late in the day, taking it slow. This campaign features single moments in time, rather than a montage of action. Simple, deliberate shots were key, and the edit had to focus on reducing them, rather than adding them.
:06 pre-roll ads give viewers a mini escape.
