Ncaa
Every March Madness, the NCAA gets a chance to speak to players and fans alike. But running too many campaign messages was diluting their voice. By bringing their messaging, tone, and look together into one identity, we amplified their voice. And with a distinct presence, they could actually highlight all the work they do for student-athletes.
Produced with the help of Fern, an animation studio in Atlanta, all characters, backgrounds, and animated elements got a beautiful level of polish to stand out against the other noise in the crowded sports marketing space.
